Augmented reality is transforming marketing and advertising.
The brands looking for innovative ways to emotionally connect with the audience realized the need to incorporate augmented reality into their marketing, advertising, and branding solutions.
We all know retail is in the midst of a serious tech renaissance powered by augmented reality.
But what does that mean for marketers and advertisers today?
Augmented reality (AR) and virtual reality (VR) have moved from trendy tech topics and the experimental phase to real solutions for marketers at scale, as more and more brands and consumers embrace these experiences and the technology that enables them.
A Deloitte study shows that 88% of midmarket companies (with revenues between $100 million and $1 billion) are using AR as part of their marketing strategies.
The introduction of wearable AR lenses in 2014, followed by the massive success of Pokémon Go in 2016, rocketed AR into the mainstream, opening the door for broader adoption across other areas particularly marketing.
With 1 billion expected users by 2020, and an expected $2.6 billion in ad spend by 2022, consumers are clearly showing an appetite for the unique type of experiences AR offers, creating new opportunities for marketers and advertisers to tell their stories in a fresh, engaging, and creative growing format.
Of late, Deloitte has identified that almost 90 percent of companies with annual revenues of $100 million to $1 billion are now leveraging AR into their business.
For smaller firms, research has revealed that 10 percent of marketers utilize AR, and 72 percent are planning to do so in the coming year. Such is the potential for immersive live augmented reality into marketing and advertising.
AR makes advertising interactive, allowing marketers and advertisers to reach out to consumers in totally new ways.
While there are many ways marketers and advertisers can take advantage of augmented reality, we’ve honed in on eight in particular.
Here are 8 ways marketers and advertisers can take advantage of augmented reality.