The advent of AR has brought a series of innovations in business models which have become better in terms of marketing strategies and quality customer service, and most importantly in digital marketing and entertainment.
Augmented Reality has no doubt improved over the years, to now becoming a technology within everyone’s reach as with a smartphone device with camera lens in your hand, you can get access to information on probably everything in real time!
It has been able to harmonize the digital and real environment, thereby creating unique experiences. Although AR on its own is a mind-blowing technology, what then will be the outcome of a collaboration between Augmented Reality and Artificial Intelligence (AR+AI)? All we know is that with a collaboration between these two, the world will no longer be at your fingertips, but firmly in your hands.