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FASHION WEEK

Future Heritage

Witness the future of fashion as digital designs descend upon the home of Italian fashion for an incredible visual and aural spectacular.

31 March
HYBRID FASHION SHOW

Save the date

MARCH 31

METAVERSE FASHION WEEK PROGRAM

Unmissable events and special guests await you.
Discover the Metaverse Fashion Week program below.

31 March - HYBRID FASHION SHOW

OVER hosts a unique Hybrid Fashion Show under the patronage of the Municipality of Milan. An event to experience the glamour of the fashion world in the ultimate fusion of the physical and virtual.

TIMETABLE
  • 9:00 AM CEST - Bored Ape and Crypto Punk opens the show with a special AR Experience.
  • 3:30 PM CEST - Guests Entrance (by invitation only).
  • 4:00 PM CEST - Opening speech by Davide Cuttini, CEO & Co-founder and Diego Di Tommaso, OVER COO & Co-founder.
  • 4:20 PM CEST - Special panel featuring speakers from the Municipality of Milan, PwC and Ilona Song Fashion House
    Panelist:
    • Ilona Song, founder and designer at ILONA SONG Phygital Fashion House
    • Layla Pavone, Chief of Innovation Technology and Digital Transformation of Municipality of Milan.
    • Matteo Bonente, Partner & Metaverse Leader at PwC Italy
    • Marco Ruffa, Digital Transformation Director at Italian fashion brand, Pinko
  • 5:00 PM CEST - Hybrid Fashion Show – virtual catwalk in Piazza del Duomo in Milan.
  • 5:30 PM CEST - Keynote Speaker sessions from Lucas Verra, Founder Director at POAP Studio, Stefania Valenti, Managing Director at Marangoni Institute and Won Soh, Co-fouder at Space Runner.
  • 6:00 PM CEST - Balmain x SpaceRunner & Pet Liger NFT Collection.
  • 6:30 PM CEST - DJ set & Networking sessions on Terrazza Duomo 21, Milan.
See the highlights on

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THE SUCCESS OF THE MVFW 2022

The present edition collected record numbers:

Leading fashion houses are already investing in 3D production. The previous edition saw the participation of internationally renowned brands: Etro, Dundas, Paco Rabanne, Selfridges, Tommy Hilfiger, Guo Pei, Dolce & Gabbana, Philipp Plein, Hogan, Esteé Lauder, among more than 60 fashion brands.

PROJECT

OVER is an AR metaverse platform merging physical and virtual worlds to create a new dimension that’s accessible to all.

Built in Web3, it empowers its creators to publish, and completely own their content – offering fair rewards and opportunities for all those who contribute to the creation of the OVER metaverse ecosystem.

Entirely new immersive marketing strategies are enabled by OVER, facilitating tools like 3D shops, AI-powered avatars, plus Web3 and existing ecommerce integrations to launch or showcase new products.

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28 March - GRAND OPENING

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