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FASHION WEEK

Future Heritage

Fashion meeting innovation, merging the past, present, and future.

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MARCH 28-31

Fashion designers and brands transcend the physical limitations of traditional fashion and enter a realm of endless creative possibilities through Augmented Reality.

By participating in this cutting-edge event, designers and brands can showcase their talent to a global audience of trendsetters and establish themselves as innovators in the rapidly growing digital fashion arena.

MAIN BRANDS AND PARTNERS

SPEAKERS

Marco Ruffa

Digital Transformation Director at PINKO

Layla Pavone

Chief of Innovation Technology and Digital Transformation of Municipality of Milan

Matteo Bonente

Partner & Metaverse Leader at PwC Italy

Stefania Valenti

Managing Director at Marangoni Institute

Dr. Giovanna Graziosi Casimiro

Head of Metaverse Fashion Week at Decentraland

Ilona Song

Founder and designer at ILONA SONG Phygital Fashion House

Won Soh

Co-founder at Space Runners

Lucas Verra

Founder Director at POAP Studio

MEDIA PARTNERS

SUPPORTED BY

THE SUCCESS OF MVFW 2022

The present edition collected record numbers:

Leading fashion houses are already investing in 3D production. The previous edition saw the participation of internationally renowned brands: Etro, Dundas, Paco Rabanne, Selfridges, Tommy Hilfiger, Guo Pei, Dolce & Gabbana, Philipp Plein, Hogan, Esteé Lauder, among more than 60 fashion brands.

PROJECT

OVER is an AR metaverse platform merging physical and virtual worlds to create a new dimension that’s accessible to all.

Built in Web3, it empowers its creators to publish, and completely own their content – offering fair rewards and opportunities for all those who contribute to the creation of the OVER metaverse ecosystem.

Entirely new immersive marketing strategies are enabled by OVER, facilitating tools like 3D shops, AI-powered avatars, plus Web3 and existing ecommerce integrations to launch or showcase new products.

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