Last updated: October 7, 2026
This policy explains what personal data OVER collects when you use our website, the OVER app, the Marketplace and Map2Earn, why we use it, who we share it with and what rights you have. We process personal data under the EU General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR") and the Italian Privacy Code (Legislative Decree 196/2003, as amended).
See also our Terms and Conditions.
The data controller is OVER Holding S.r.l. ("OVER", "we", "us"), Viale Tricesimo 200, 33100 Udine, Italy, VAT and tax code IT02945890305.
Some services related to OVR tokens are provided by our affiliate OVRGLOBAL OÜ, Päevalille tn 6-15, 13517 Tallinn, Estonia (registry code 14721068). When it processes your personal data, it does so under this Privacy Policy.
For any privacy question or request, write to privacy@ovr.ai.
This policy applies to our websites (overthereality.ai, ovr.ai and their subdomains), the OVER app for iOS and Android, the OVER Marketplace, OVRLand and the Map2Earn program (together, the "Services").
It does not apply to third-party websites or services that our Services link to. If your company buys data or services from OVER, the processing is governed by the agreement with your company.
The rules on who owns the maps you upload are in our Terms and Conditions. This policy explains how we handle any personal data those maps contain.
Email address, username, password (stored only in encrypted, hashed form), profile picture, country, language and date of birth. If you sign in with a social account, we receive the account ID and an authentication token from that provider.
Before you withdraw Map2Earn rewards or buy on the Marketplace, you verify your identity with our provider Sumsub (Sum and Substance Ltd). Sumsub collects your identity document, a selfie with a liveness check, your name, date of birth, address and nationality, and processes them under its own privacy notice. We receive the result of the check and the identity details we need to meet our legal and tax obligations and to prevent fraud. We do not receive or store biometric data from the check.
When you record a map, the app collects:
The app collects this data only while you are recording a map. It is linked to your account so that we can review the map and pay your reward.
The app uses your device's location while you use it, to show the OVRLands and Map2Earn places near you and to check that you are at the place you are mapping.
OVR balance, rewards earned and withdrawn, wallet addresses you connect, and your transactions on the Marketplace.
The maps you upload, AR content you place on OVRLands, your profile, and messages you send through the Services.
To understand how the app is used and where it fails, we collect pseudonymous usage data: screens viewed, actions taken in the app (for example starting a map or an AR experience), technical errors, app or web version, platform, language, whether you are logged in or a guest, and timestamps.
This data is linked to a random identifier stored on your device. It is not linked to your account, email, wallet or name, and we do not collect your IP address, precise location or device identifiers for this purpose. It is stored on our own servers, is not shared with third parties and is not used for advertising.
You can turn usage analytics off at any time in Profile → Settings → Usage statistics. When it is off, we stop collecting this data and delete the identifier from your device.
When your device connects to our servers, they record technical data such as IP address, device type, operating system and app version. We use this data, together with device identifiers, to deliver the Services, keep them secure and prevent fraud, not for usage analytics.
Some AR experiences let your digital avatar mimic your facial expressions. For this, the app uses face-tracking technology developed by third parties: on iPhone and iPad with a TrueDepth camera, Apple's ARKit face tracking (TrueDepth API); on other devices, similar technology such as Google ARCore.
What you write to us by email, chat or social media, and our replies.
We use cookies and browser storage that are strictly necessary for the website to work, including remembering your cookie choice. Only if you accept cookies in the banner, we also load Google Tag Manager and Google Analytics to measure how the website is used, and the TikTok Pixel to measure our advertising campaigns. If you decline, these tools are not loaded. To change your choice, clear this website's data in your browser: the banner will appear again.
Maps are the core of what OVER builds. Every map adds to a 3D model of the real world that machines can use to understand where they are. This is what we do with map data:
Whatever the use, we apply these rules:
We do not sell your personal data: your name, email, identity documents and account history are never part of the datasets we license.
Maps are made in public and private places, so photos can sometimes include people who happen to be there, or vehicles with their licence plates. When audio is on, recordings can also capture people talking nearby. Mappers are told to map places, not people or cars, and maps that focus on people or vehicles are rejected.
For any personal data that still ends up in map imagery:
For people heard in map audio:
We process this data on the basis of our legitimate interest in building 3D maps and spatial AI, with the safeguards above. As we cannot identify the people who appear by chance in maps, we inform them through this policy.
If you think you appear or can be heard in a map and want your image or voice removed, write to privacy@ovr.ai with the place and the approximate date. We will reply within one month.
We process personal data only when we have a legal basis under the GDPR:
| Purpose | Data | Legal basis |
|---|---|---|
| Create and run your account, and provide the app, website and Marketplace | Account and technical data | Contract |
| Store your maps, build their 3D reconstruction and show them to you, including private maps | Capture data | Contract |
| Record audio while you map, if you allow it, and use it as part of the map data | Audio | Your consent for recording (you can turn audio off at any time); legitimate interest for people heard nearby |
| Run Map2Earn: check you are at the place, review maps, pay rewards, show your maps and leaderboard rank | Capture data, location, account, rewards | Contract |
| Verify your identity before withdrawals and Marketplace purchases | KYC data | Legal obligation; legitimate interest in preventing fraud |
| Detect fraud and abuse, such as GPS spoofing, copied or manipulated maps and multiple accounts | Capture data, location, technical and account data | Legitimate interest |
| Build 3D maps and provide visual positioning (VPS) | Map data from sold and public maps, with faces and plates blurred | Legitimate interest |
| Train and improve AI models | Map data from sold and public maps, blurred and without account details | Legitimate interest |
| Keep original imagery and audio to process maps again when our reconstruction or blurring technology improves | Original, unblurred map imagery and original audio | Legitimate interest |
| Sell or license map datasets to third parties | Map data from sold and public maps, blurred and without account details | Legitimate interest |
| Understand how the app is used and fix errors (usage analytics) | Pseudonymous usage data linked to a random device identifier | Legitimate interest (you can turn it off in the app) |
| Answer support requests | Support messages, account data | Contract; legitimate interest |
| Send service messages about security, rewards and changes to our terms | Email, account data | Contract |
| Send newsletters and marketing messages | Email, preferences | Consent |
| Measure website use and advertising campaigns | Cookie and usage data | Consent |
| Meet tax, accounting and other legal obligations, and answer requests from authorities | Account, KYC and reward data | Legal obligation |
| Establish, exercise or defend legal claims | The data relevant to the claim | Legitimate interest |
Create and run your account, and provide the app, website and Marketplace
Data: Account and technical data
Legal basis: Contract
Store your maps, build their 3D reconstruction and show them to you, including private maps
Data: Capture data
Legal basis: Contract
Record audio while you map, if you allow it, and use it as part of the map data
Data: Audio
Legal basis: Your consent for recording (you can turn audio off at any time); legitimate interest for people heard nearby
Run Map2Earn: check you are at the place, review maps, pay rewards, show your maps and leaderboard rank
Data: Capture data, location, account, rewards
Legal basis: Contract
Verify your identity before withdrawals and Marketplace purchases
Data: KYC data
Legal basis: Legal obligation; legitimate interest in preventing fraud
Detect fraud and abuse, such as GPS spoofing, copied or manipulated maps and multiple accounts
Data: Capture data, location, technical and account data
Legal basis: Legitimate interest
Build 3D maps and provide visual positioning (VPS)
Data: Map data from sold and public maps, with faces and plates blurred
Legal basis: Legitimate interest
Train and improve AI models
Data: Map data from sold and public maps, blurred and without account details
Legal basis: Legitimate interest
Keep original imagery and audio to process maps again when our reconstruction or blurring technology improves
Data: Original, unblurred map imagery and original audio
Legal basis: Legitimate interest
Sell or license map datasets to third parties
Data: Map data from sold and public maps, blurred and without account details
Legal basis: Legitimate interest
Understand how the app is used and fix errors (usage analytics)
Data: Pseudonymous usage data linked to a random device identifier
Legal basis: Legitimate interest (you can turn it off in the app)
Answer support requests
Data: Support messages, account data
Legal basis: Contract; legitimate interest
Send service messages about security, rewards and changes to our terms
Data: Email, account data
Legal basis: Contract
Send newsletters and marketing messages
Data: Email, preferences
Legal basis: Consent
Measure website use and advertising campaigns
Data: Cookie and usage data
Legal basis: Consent
Meet tax, accounting and other legal obligations, and answer requests from authorities
Data: Account, KYC and reward data
Legal basis: Legal obligation
Establish, exercise or defend legal claims
Data: The data relevant to the claim
Legal basis: Legitimate interest
Where we rely on legitimate interest, we have weighed our interest against your rights and you can object at any time (see section 10). You can ask us for more information about this assessment at privacy@ovr.ai.
Automated checks help us review maps (for example coverage, image quality, position and duplicates), but the approval decision is made by a person on the OVER team. We do not make decisions that have legal or similarly significant effects on you based solely on automated processing.
We store data mainly on servers in the European Union. Some service providers and licensees are located outside the European Economic Area. In those cases we transfer data only to countries with an EU adequacy decision (including US companies certified under the EU-US Data Privacy Framework) or under the European Commission's Standard Contractual Clauses. You can ask for a copy of these safeguards at privacy@ovr.ai.
| Data | How long |
|---|---|
| Account data | While your account is open, and up to 30 days after you close it |
| Reward, payment and transaction records | 10 years, as required by Italian tax and accounting law |
| KYC results | For as long as the law requires us to keep them |
| Records needed to prevent fraud or defend legal claims | Up to 10 years after the account is closed, only when needed |
| Original, unblurred map imagery | As long as we keep the map, to process it again when our technology improves |
| Original audio, before conversations are removed | As long as we keep the map, to process it again when our technology improves |
| The link between your account and your maps | While your account is open; removed when you close it |
| Map data from sold and public maps, blurred and without account details | Indefinitely, as it is no longer linked to you |
| Private maps | Until you delete them or ask us to delete them |
| Marketing preferences | Until you unsubscribe or withdraw your consent |
| Usage analytics events | 90 days. The random device identifier is renewed at least every 13 months |
| Server logs | Up to 12 months, unless needed to investigate a security incident |
| Support conversations | Up to 2 years after the conversation ends |
Account data
How long: While your account is open, and up to 30 days after you close it
Reward, payment and transaction records
How long: 10 years, as required by Italian tax and accounting law
KYC results
How long: For as long as the law requires us to keep them
Records needed to prevent fraud or defend legal claims
How long: Up to 10 years after the account is closed, only when needed
Original, unblurred map imagery
How long: As long as we keep the map, to process it again when our technology improves
Original audio, before conversations are removed
How long: As long as we keep the map, to process it again when our technology improves
The link between your account and your maps
How long: While your account is open; removed when you close it
Map data from sold and public maps, blurred and without account details
How long: Indefinitely, as it is no longer linked to you
Private maps
How long: Until you delete them or ask us to delete them
Marketing preferences
How long: Until you unsubscribe or withdraw your consent
Usage analytics events
How long: 90 days. The random device identifier is renewed at least every 13 months
Server logs
How long: Up to 12 months, unless needed to investigate a security incident
Support conversations
How long: Up to 2 years after the conversation ends
When we no longer need personal data, we delete it or anonymize it so that it can no longer be linked to you.
Under the GDPR you have the right to:
To exercise your rights, write to privacy@ovr.ai. We will reply within one month. This can be extended by two more months for complex requests, in which case we will tell you why. We may ask you to confirm your identity first.
You can close your account in the app or from your profile on the OVER Marketplace, or by writing to privacy@ovr.ai. When you do:
We protect personal data with technical and organizational measures, including encryption in transit, hashed passwords, access controls based on need, and separate, access-restricted storage for original map imagery. If a personal data breach puts your rights at risk, we will notify the supervisory authority and, where required, you.
You must be at least 14 years old to create an account, or older if the law of your country sets a higher age. Map2Earn, identity verification and the Marketplace are only open to people aged 18 or over. If we learn that we have collected data from a child without a valid consent, we will delete it. Parents and guardians can contact us at privacy@ovr.ai.
We may update this policy when our Services or the law change. The date at the top shows the latest version. If we make important changes, we will tell you by email or in the app before they take effect.
OVER Holding S.r.l., Viale Tricesimo 200, 33100 Udine, Italy. Email: privacy@ovr.ai.